Top 5 Photo and Video Apps in Africa Q4 2021

The fourth quarter of 2021 saw notable trends among the top five photo and video applications in Africa. These insights, derived from Sensor Tower, reveal key metrics in weekly downloads, revenue, and active users for Snapchat, Instagram, YouTube: Watch, Listen, Stream, Picsart AI Photo Video Editor, and InShot - Video Editor.

Snapchat experienced fluctuating weekly revenue, peaking at around $117K in mid-November. Weekly downloads saw an upward trend towards the end of the quarter, reaching approximately 713K by the final week of December. Active users steadily increased from roughly 19.5M to 22.5M over the quarter.

Instagram showed consistent weekly revenue, maintaining around $600 to $800 throughout the quarter. Downloads peaked at approximately 1.01M in early October and ended the quarter strong with around 1.06M in the last week of December. Active users remained stable, fluctuating slightly around the 36M mark.

YouTube: Watch, Listen, Stream had steady weekly revenue, ranging from approximately $32K to $41K. Downloads varied, peaking at around 338K in mid-November. Active users hovered around 131M to 133M, showing minor fluctuations.

Picsart AI Photo Video Editor recorded weekly revenue between $11K and $15K. Downloads saw a dip mid-quarter but recovered to approximately 157K by the last week of December. Active users increased from about 2.9M to 3.2M over the same period.

InShot - Video Editor had weekly revenue ranging from around $3.2K to $5.7K. Downloads showed growth towards the end of the quarter, reaching approximately 138K in the final week of December. Active users also increased, starting at around 1.4M and ending the quarter at approximately 1.54M.

For more detailed insights and data on app performance, visit Sensor Tower.